Practice Quiz     Ch.10
    Monopolistic Competition
1. If Family Travel Agency, a monopolistic competitor, offers services that are differentiated from the services of other producers in the industry, it a. faces a perfectly elastic demand curve
b. is a price taker
c. has some power to control the price it charges
d. faces a perfectly inelastic demand curve
e. produces a product with no close substitutes
2. When firms in an industry produce differentiated products, a. long-run economic profit will always be zero
b. short-run economic profit will always be positive
c. the demand curves facing firms will always be perfectly elastic
d. the demand curves facing firms will always be downward-sloping
e. new firms will always have an incentive to enter the industry in the long run
3. In the short run, Sam Malone's bar, Cheers, a firm in monopolistic competition, is a. guaranteed to earn zero economic profit
b. guaranteed to earn economic profit
c. guaranteed to earn an economic loss
d. guaranteed to earn either zero or positive economic profit
e. not guaranteed any level of economic profit
4. Assume a monopolistically competitive firm is earning an economic profit. The marginal revenue from selling an additional unit is $30 and the marginal cost of producing that additional unit is $23. The firm should a. change neither its price nor its output level
b. reduce its price and increase its output level
c. increase its price and reduce its output level
d. reduce both its price and its output level
e. increase both its price and its output level
5. Monopolistic competition is similar to a. perfect competition because the firms face downward-sloping demand curves and can only earn normal profit in the long run
b. pure monopoly because the firms face downward-sloping demand curves and can only earn normal profit in the long run
c. perfect competition because the firms face downward-sloping demand curves and similar to pure monopoly in that the firms can only earn normal profit in the long run
d. pure monopoly because the firms face downward-sloping demand curves and similar to perfect competition in that the firms can only earn normal profit in the long run
e. pure monopoly because the firms face downward-sloping demand curves and can only earn economic profit in the long run
6. In the long run, the economic profits of Hoot's Pump Chicken 'n' Ribs, a monopolistic competitor, a. are not eliminated because competition is not perfect
b. are not eliminated because the demand curve slopes downward
c. are eliminated due to firms entering the industry
d. are eliminated due to firms leaving the industry
e. are not eliminated because firms cannot enter the industry


7. If the demand curve facing the Acme Awl Company is tangent to its average total cost curve, all of the following statements are true except one. Which is the exception?

a. Economic profit is zero.
b. A normal profit exists.
c. Marginal cost must exceed marginal revenue.
d. Acme has excess capacity.
e. Firms have no incentive to enter or leave this industry.
8. In the long run, a firm in monopolistic competition will find a. its demand curve shifting until price equals average total cost
b. its cost curve shifting until price equals average total cost
c. its demand curve shifting until marginal revenue equals marginal cost
d. its cost curve shifting until marginal revenue equals marginal cost
e. no changes in its demand or cost curves if it is making an economic profit


9. In the long run, the output of a monopolistically competitive firm

a. exceeds that of the perfectly competitive firm
b. is less than that of a perfectly competitive firm
c. is at the point at which LRAC is minimized
d. equals that of a perfectly competitive firm
e. is less than that of a monopolist


10. Monopolistic competition is similar to

a. perfect competition, in that firms face downward-sloping demand curves and earn zero long-run economic profit
b. pure monopoly, in that firms face downward-sloping demand curves and can earn economic profits both in the short run and in the long run
c. perfect competition, in that firms face perfectly elastic demand curves and earn zero long-run economic profit
d. pure monopoly, in that firms can earn economic profits both in the short run and in the long run, and similar to perfect competition, in that firms face perfectly elastic demand curves
e. pure monopoly, in that firms face downward-sloping demand curves, and similar to perfect competition, in that long-run economic profit is zero


11. An intersection known as Four Corners lies 300 miles from the nearest town. At this intersection are three independently owned gas stations and one small pharmacy. Which of the following is true?

a. The firms are all perfectly competitive because of their size.
b. It would be easier for all four firms to form a cartel than for only the gas stations to do so.
c. The gas stations are monopolistically competitive because there are so few of them that they are almost monopolists.
d. The gas stations are perfectly competitive; the pharmacy is not.
e. The gas stations are oligopolists; the pharmacy is a monopolist.


12. There are multiple models of firm pricing behavior in oligopolistic markets because

a. it is difficult to predict how rival firms will react to any pricing decision
b. the demand curve slopes upward for these firms
c. firms could earn profit in the long run unlike other markets
d. price has a direct impact on profit for a firm in oligopoly
e. the products are not identical in terms of quality, image, location
13. If a firm must produce a significant share of market output before low average costs can be achieved, the structure of this industry will tend to be a. monopolistic competition
b. perfect competition
c. oligopoly
d. either monopolistic competition or oligopoly
e. either perfect competition or monopolistic competition


14. A cartel's profit-maximizing price is

a. on the demand curve at the quantity where marginal cost equals marginal revenue
b. on the demand curve where it intersects its marginal cost curve
c. the highest price possible
d. determined by using the cost-plus pricing model
e. where the kink in the demand curve occurs


15. If zinc suppliers are successful in forming an international zinc cartel, they will experience

a. lower output and higher prices, which discourage the entry of new firms into the industry
b. lower output, higher prices, and the need to organize an effort to prevent the entry of new firms into the industry
c. higher output and higher prices, which discourage the entry of new firms into the industry
d. higher output, higher prices, and the need to organize an effort to prevent the entry of new firms into the industry
e. none of the above


16. Suppose that Caterpillar increases its prices and International Harvester and John Deere follow this with their own price increases. Which of the following is true?

a. This conduct is consistent with the kinked demand curve theory but not the price leadership theory.
b. This conduct is consistent with the price leadership theory.
c. The kinked demand curve theory cannot be applied to the farm implement industry because it is not an oligopoly.
d. The kinked demand curve theory cannot be applied because it is a theory of monopolistic competition and the tractor industry is an oligopoly.
e. This conduct is consistent with both the nature of perfect competition and the price leadership theories.
17. One of the following statements about the kinked demand curve theory is correct. Which one? a. The theory explains why a change in marginal cost may not lead to a change in price.
b. The theory assumes that a firm's competitors follow a price increase but ignore a price decrease.
c. It is the only theory of oligopoly behavior in economics.
d. The theory predicts that oligopoly prices will tend to rise over time.
e. The theory suggests an oligopolist's demand curve will be more elastic below the current price.
18. In the kinked demand theory, the firm faces a less elastic demand a. above the kink because there the firm will not lose many customers to its rivals
b. above the kink because there its customers will be more willing to switch to its rivals' products than they would be below the kink
c. below the kink because there the firm will not gain many customers from its rivals
d. below the kink because there its customers will be more willing to switch to its rivals' products than they would be above the kink
e. at the kink than at any other place on the demand curve
19. In the long run, firms in an oligopoly will a. sell only differentiated products
b. produce only a standardized product
c. probably earn a positive economic profit
d. probably incur losses
e. earn only a normal profit


20. Which of the following is not common to all market structures?

a. The demand curve for the firm's output and the firm's average revenue curve are the same.
b. The firm must be able to earn sufficient revenue to cover total cost in order to continue operating in the long run.
c. The firm must be able to earn sufficient revenue to cover variable cost in order to continue producing in the short run.
d. The firm cannot earn economic profit in the long run.
e. The firm's marginal cost equals its average total cost at the minimum point of its average total cost curve.