Journal Articles:
Chaudhuri, Arjun and Mark S. Ligas (forthcoming, 2003) “The Effect of Affect and Trust on Commitment: The Role of Entertainment in Retail Store Relationships," Marketing Management Journal.
Buck, Ross, Erica Anderson, Arjun Chaudhuri and Ipshita Ray (forthcoming, 2003), “Emotion and Reason in Persuasion: Applying the ARI Model and the CASC Scale,” Journal of Business Research.
Chaudhuri, Arjun (2002), “How Brand Reputation Affects the Advertising-Brand Equity Link,” Journal of Advertising Research, 42 (3), 33-43.
Chaudhuri, Arjun and Morris B. Holbrook (2002), “Product Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect,” Journal of Brand Management, 10 (1) 33-58.
Chaudhuri, Arjun (2002), "A Study of Emotion and Reason in Products and Services,” Journal of Consumer Behaviour, 1 (3), 267-79.
Chaudhuri, Arjun and Morris B. Holbrook (2001), "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty," Journal of Marketing, 65 (2), 81-93.
Chaudhuri, Arjun (2000), "A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk,” Journal of Marketing Theory and Practice, 8 (1), 1-15.
Chaudhuri, Arjun (1999), "The Relationship of Brand Attitudes and Brand Performance: The Role of Brand Loyalty," Journal of Marketing Management, 9 (3), 1-9.
Chaudhuri, Arjun (1999), "Does Brand Loyalty Mediate Brand Equity Outcomes?" Journal of Marketing Theory and Practice, 7 (2), 136-146.
Chaudhuri, Arjun (1998), "Product Class Effects on Brand Loyalty," Journal of Marketing Management, 8 (2), 66-77.
Chaudhuri, Arjun (1998), "Product Class Effects on Perceived Risk: The Role of Emotion," International Journal of Research in Marketing, 15 (2), 157-168.
Chaudhuri, Arjun and Ross Buck (1998), "CASC - Eine Skala zur Messung Emotionaler und Rationaler Reaktionen auf Werbebotschaften," Zeitschrift fuer Sozialpsychologie, 29 (2), 194-206.
Chaudhuri, Arjun (1997), "Consumption Emotion and Perceived Risk: A Macro Analytic Approach," Journal of Business Research, 39 (2), 81-92.
Chaudhuri, Arjun and Ross Buck (1997), "Communication, Cognition and Involvement: A Theoretical Framework for Advertising," Journal of Marketing Communications, 3 (2), 111-125.
Chaudhuri, Arjun (1996), "The Effect of Media, Product and Message Factors on Ad Persuasiveness: The Role of Affect and Cognition," Journal of Marketing Communications, 2 (4), 201-218.
Chaudhuri, Arjun (1996), "The Relationship of Attitudes, Habit and Loyalty to Market Share in Relation to a Staple Good in a Local Grocery Store: An Exploratory Study," Journal of Business and Psychology, 11 (2), 265-274.
Chaudhuri, Arjun and Ross Buck (1995), "Affect, Reason and Persuasion: Advertising Strategies That Predict Affective and Analytic-Cognitive Responses," Human Communication Research, 21 (March), 422-441.
Chaudhuri, Arjun and Ross Buck (1995), "Media Differences in Rational and Emotional Responses to Advertising," Journal of Broadcasting & Electronic Media, 39 (1), 109-125.
Chaudhuri, Arjun (1995), "Brand Equity or Double Jeopardy ?" The Journal of Product and Brand Management, 4 (1), 26-32.
Chaudhuri, Arjun and James H. Watt (1995), "An Exploratory Study of Emotional Attributes in Radio Commercials," Journal of Marketing Communications, 1 (2), 61-70.
Chaudhuri, Arjun (1994),"The Diffusion of an Innovation in Indonesia," The Journal of Product and Brand Management, 3 (3), 19-26.
Book Chapter:
Buck, Ross and Arjun Chaudhuri (1994), "Affect, Reason and Involvement in Persuasion: The ARI Model," in Konsumentenforschung, ed. P. Weinberg, Munich: Vahlen, 107-117.
Refereed Published Conference Proceedings:
Chaudhuri, Arjun and Ipshita Ray (2003), "Relationships Between Satisfaction, Trust and Commitment in a Retail Environment.," in Marketing Theory and Applications, 2003 AMA Winter Educators' Conference, Chicago, IL: American Marketing Association, 193-198.
Chaudhuri, Arjun (1995), "A Scale for Affective, Cognitive and Reptilian Responses to Advertising" in Proceedings of the World Marketing Congress, eds. K. Grant and I. Walker, Miami, FL: Academy of Marketing Science, 3.1-3.8.
Chaudhuri, Arjun and Ross Buck (1995), "An Exploration of Triune Brain Effects in Advertising" in Advances in Consumer Research, Vol. 22. eds. F. Kardes and M. Sujan, Provo, UT: Association for Consumer Research, 133-138.
Buck Ross, Arjun Chaudhuri, Mats Georgson and Srinivas Kowta (1995), "Conceptualizing and Operationalizing Affect, Reason, and Involvement in Persuasion: The ARI Model and the CASC Scale," in Advances in Consumer Research, Vol. 22. eds. F. Kardes and M. Sujan, Provo, UT: Association for Consumer Research, 440-447.
Chaudhuri Arjun (1993), "Advertising Implications of the Pleasure Principle in the Classification of Products," in European Advances in Consumer Research, Vol.1, ed. W. Fred van Raaij and Gary J. Bamossy, Provo, UT: Association for Consumer Research, 154-159.
Chaudhuri, Arjun and Ross Buck (1993), "The Relationship of Advertising Variables to Analytic and Syncretic Cognitions," in Marketing Theory and Applications, 1993 AMA Winter Educators' Conference, Vol. 4, eds. Rajan Varadarajan and Bernard Jaworski, Chicago, IL: American Marketing Association, 193-198.
Chaudhuri, Arjun and Ross Buck (1992), "Advertising Variables That Predict Consumer Responses," in Enhancing Knowledge Development in Marketing, 1992 AMA Educators' Proceedings, Vol. 3, eds. Robert P. Leone and V. Kumar, Chicago, IL: American Marketing Association, 19-25.
Chaudhuri, Arjun (1992), "A Theoretical Framework for Advertising," in Enhancing Knowledge Development in Marketing, 1992 AMA Educators' Proceedings, Vol. 3, eds. Robert P. Leone and V. Kumar, Chicago, IL: American Marketing Association, 442-446.
Chaudhuri, Arjun (1991), "A Pluralistic Perspective for the Exchange Framework in Marketing" in Marketing: Toward the Twenty-First Century, Southern Marketing Association 1991 Proceedings, ed. Robert L. King, Richmond, VA: Southern Marketing Association, 192-195.
Conference Presentations:
“Relationships Between Satisfaction, Trust and Commitment in a Retail Environment.” Presented at the American Marketing Association Winter Educators’ Conference, Orlando, 2003. Co-author: Ipshita Ray.
“A Study of Consumer and Store Relationships”. Presented at the American Marketing Association, Summer Educators’ Conference, San Diego, August 2002. Co-author: Ipshita Ray.
“The Effect of Affect and Trust on Commitment: The Role of Entertainment in Retail Store Relationships”. Presented at the Academy of Marketing Science Annual Conference, Sanibel Island, Florida, May-June 2002.
“A Study of Emotion and Reason in Products and Services”. Presented at the World Marketing Congress, Cardiff, Wales, June 2001. Awarded Best of Congress Paper.
“Product Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect”. Presented at the Association for Consumer Research Conference, Berlin, Germany, June 2001. Co-author: Morris B. Holbrook.
“How Brand Reputation Affects the Relationship of Advertising and Brand Equity Outcomes”. Presented at the Marketing Communications and Consumer Behavior Conference, La Londe, France, June 2001.
“Emotion and Reason in Persuasion: Applying the ARI Model and the CASC Scale”.Presented at the Marketing Communications and Consumer Behavior Conference, La Londe, France, June 2001. Co-authors: R. Buck, E. Anderson, I. Ray.
“The Relationship of Brand Attitudes and Brand Performance: The Role of Brand Loyalty”. Presented at the American Marketing Association’s International Educators’ Conference, Buenos Aires, Argentina, June 2000.
“Emotional and Rational Determinants of Brand Loyalty and Brand Performance”. Presented at the American Marketing Association, Summer Educators’ Conference, San Francisco, August 1999. Awarded Best Paper in the Consumer and Organizational Buying Behavior track.
"Does Perceived Risk Mediate the Relationship of Product Involvement and Information Search?". Presented at the Academy of Marketing Science Annual Conference, Coral Gables, May 1999.
"Relationship Marketing in Consumer Markets: The Moderating Role of Trust". Presented at the Marketing Science Conference, Syracuse, May, 1999. Co-author: Sharmila Chatterjee.
“Affect and Reason in Persuasion About Safe Sex: The SAFECOM scale”. Presented at the International Communication Association Annual Conference, San Francisco, May 1999. Co-authors: R. Buck, E. Anderson, and I. Ray.
"A Study of AIDS Awareness and Condom Intention Among a High Risk Group in India". Presented at the Association for Consumer Research Asian Conference, Hong Kong, June 18‑20, 1998.
"The Role of Brand Loyalty in Brand Equity Outcomes." Presented at the American Marketing Association's Special Conference in Relationship Marketing, Dublin, June 12‑15, 1997.
"Product Class Effects on Brand Loyalty: The Role of Perceived Risk." Presented at the Association for Consumer Research European Conference, Stockholm, June 25‑28, 1997.
"Thrills, Chills and Barbecue Grills: A Study of Emotion and Perceived Risk in Products and Services." Presented at the American Marketing Association Winter Educators' Conference, 1996.
"Does Brand Loyalty Mediate Brand Equity Outcomes?" Presented at the World Marketing Congress, Melbourne, Australia, 1995.
"A Scale for Affective, Cognitive and Reptilian Responses to Advertising." Presented at the World Marketing Congress, Melbourne, Australia, 1995.
"Are Advertisers Using Brain Theory ? Introducing the CASC scale." Presented at the American Marketing Association Winter Educators' conference, 1994. Co-author: R. Buck.
"An Exploration of Triune Brain Effects in Advertising." Presented at the Association for Consumer Research Annual Conference, 1994. Co-author: R. Buck.
"Conceptualizing and Operationalizing Affect, Reason, and Involvement in Persuasion: The ARI Model and the CASC Scale." Presented at the Association for Consumer Research Annual Conference, 1994. Co-authors: R. Buck, M. Georgson, S. Kowta.
"The Relationship of Advertising Variables to Analytic and Syncretic Cognitions." Presented at the American Marketing Association Winter Educators' conference, 1993. Co-author: R. Buck.
"Advertising and Involvement: The Advertising Differentiation Matrix." Presented at the Society for Consumer Psychology's conference on Advertising and Consumer Psychology, 1993. Co-author: R. Buck.
"Advertising Implications of the Pleasure Principle in the Classification of Products." Presented at the Association for Consumer Research International Conference in Amsterdam, The Netherlands, 1992.
"A Theoretical Framework for Advertising." Presented at the American Marketing Association Summer Educators' conference, 1992.
"Advertising Variables That Predict Consumer Responses." Presented at the American Marketing Association Summer Educators' conference, 1992. Co-author: Dr. R. Buck.
"The Diffusion of an Innovation in Indonesia." Presented at the New England Business Administration Conference, 1991.
"A Pluralistic Perspective for the Exchange Framework in Marketing." Presented to the Southern Marketing Association, 1991.
"Emotional Communication and the Self." Presented at the International Conference on Interpersonal Relations, Oxford, U.K., 1990. Co-authors: R. Buck and A. Van Lear.
"Emotional Strategies in Mass Communication." Presented at the North East Communication Conference, 1989.